We’re expecting a million people.
Maybe two million.
On April 8, in this Year of the Dragon, the Moon eats the sun and curses the world to darkness.
For four minutes.
Or two, depending on where you live in the path of totality.
This state, number one on every list when you start at the bottom has a real opportunity.
Because of luck.
Which, let’s face it, the more prepared you are, the luckier you get.
And if two million people are popping into the Natural State to stare up at the heavens for three hours, it’s a lot of opportunity.
To serve a couple million more lunches.
Each lunch taxed at the state’s too high for what we get rate.
A couple million gas tanks to fill.
Again taxed.
Plus visits to the pubs and bars and cafes and stores.
Hotels and campgrounds and visits to the grocery stores.
I don’t expect every single visitor to spend something, but if half of them do, then the State is looking at a windfall that could amount to tens of millions of dollars.
Our governor, when faced with extra money, has one answer.
Cut taxes.
And I am a cut taxes and make smaller government kind of guy.
But…
What if we earmarked that windfall for something else.
Infrastructure improvement that would draw those two million people back each year and keep them coming?
Or an economic opportunity that would turn into an annual increase of taxes that matched the one time windfall.
I’m not sure yet how that would work.
What could you build that would draw as many folks as a once in a lifetime solar event?
I sent a letter to the mayor and suggested we clean up before April 8.
Pick up trash, mow and weed, spit shine and polish anything we could before we had guests in our state.
I haven’t heard back.
I sent an email to the governor with the windfall suggestion too.
I won’t hear back, but I did see she planned a trip out of the country after April.
And I wish I could reach every business owner in the Path of Totality with suggestions or tips for what they could do to use April 8 as a stepping stone to moving from 50 up to 45 or even more.
Or at least a step in that direction.
Because how many once in a lifetime chances do you get?
There are a million ways to make a good impression.
I hope we make a great one.
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